This direct response campaign for Century Link achieved impressive results in a very short time. We created the Century Link “Twins” as a way to demonstrate that you are always connected with Century Link. To add some fun and compelling insights, we established two very different personalties for the Twins: one more emotional and the other more cerebral.

Our strategically targeted creative content and media plan increased Call Volume 64% and lowered Cost per Call 45% in the first year of advertising. Dramatic growth reduced new Customer Acquisition Cost by half.