Soccer is my passion matched only by achieving World Cup class results like in this Wells Fargo campaign.
30x increase in soccer-themed debit cards ordered versus the previous World Cup and thousands of new customers in one month. Social media content drove 172MM impressions across Facebook, Instagram and Twitter; and, a real-time Twitter engagement rate of 2.01% (vs 0.3% benchmark).
The tobacco industry targets their victims at a young age. Vaping is a growing epidemic. To make it more enticing to kids, pushing fruit and candy flavors is one of their main tactics. This campaign was crafted as a wake-up call for parents to increase their vigilance about something that happens right before their eyes without them even noticing, We use a beloved Hispanic flavor “dulce de leche” as an extra cultural cue for our audience.
Everyone loves dogs! This social campaign speaks for itself.
Music is the soul of Hispanic life. These pieces were part of a 360 campaign designed to sell Control Tower on the Wells Fargo mobile app to our consumer. The power of a full bank on your phone al ritmo de salsa, reguetón, cumbia…
A perfect match for a perfect rebate.
The tobacco industry kills billions of trees each year manufacturing cigarettes; and, discarded butts in the streets cause extreme pollution. We set out to raise awareness about both problems with this campaign.
It included a creative partnership with a cutting-edge, Los Angeles-based artist. He created a live-size tree with real cigarette butts. We set up an installation outside an LA metro exit covered by multiple cameras to capture people reactions.
This 360 experiential, digital and social campaign was very successful generating awareness and engagement through #nomásbutts. The momentum continued with a tour of the Tree Sculpture to several California colleges.
This campaign is the most powerful, Inclusive campaign I’ve ever done. I’m proud to say that we pushed to change from “compassion” to “empathy” for the strategic platform. This was pre-pandemic, before the concept of “empathy” really took off in all major categories and brands. This campaign was designed digital and social first, highlighting Wells Fargo financial commitment for underserved communities specifically targeting Hispanic, African American, Asian, LGBTQ, Military, People with Disabilities, and Native Nations. Home ownership, education and small business were the main drivers.
Passion for soccer among Hispanics is legendary. During the World Cup, fans can’t stay seated when their team is playing. This can cause unexpected contingencies with your neighbors… but nothing that can’t be solved immediately using Zelle on your Wells Fargo App.
The tobacco industry targets their victims at a young age. To make it more enticing to kids, pushing fruit and candy flavors is one of their main tactics. This is the evolution of my anti-vaping campaign, Flavors 1.0, highlighting the pervasiveness of the vaping epidemic.
Family is everything for Hispanics. The new Mitsubishi Crossover family have everything you and your family ever wanted in a car. We communicated this message through a very famous and catchy song that says it all.
When friends need to pitch-in, there’s nothing faster and easier than using Zelle on your Wells Fargo app. This campaign is a play on the Spanish for “pitch-in” which is “vaquita” or “let’s do a cow.” We crafted a funny and engaging story around this cultural insight.
You want the feeling of a sports car, you are the master of the road… and you also want top safety and comfort for yourself and your family. Who says one excludes the other? The new Mitsubishi Outlander let’s you have it all.
This direct response campaign for Century Link achieved impressive results in a very short time. We created the Century Link “Twins” as a way to demonstrate that you are always connected with Century Link. To add some fun and compelling insights, we established two very different personalties for the Twins: one more emotional and the other more cerebral.
Our strategically targeted creative content and media plan increased Call Volume 64% and lowered Cost per Call 45% in the first year of advertising. Dramatic growth reduced new Customer Acquisition Cost by half.
A tradition passed from generation to generation on the customer side… as well as on the ownership/brand side.
Make everyday a Hispanic Fiesta with Fiesta in your kitchen.
